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Suncorp Everyday Super (New Product) Launch
Project type
Web Content and Integrated Marketing Campaign
Role
Marketing Communications Adviser
Received an internal award for my contribution towards the external launch of the Suncorp Everyday Super website. I was primarily responsible for key message and content development as well as stakeholder management.
The product - a first for the business - attracted almost 1000 new accounts and $6.5m in FUM by 23 March 2013 (a few months after it was launched) and was later nominated as a Finalist: Best Fund for Innovation in the Chant West|Conexus Financial 2014 Super Fund Awards.
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