top of page


Search
All Posts


Ethical AI principles for content marketing and copywriting
Artificial Intelligence (AI) can be used in so many ways. I personally use it to effectively compare products I am considering buying or to summarise massive quantities of information for market research purposes. I have also used it to be more efficient and succinct with my writing, or to translate from one tone to another in a matter of seconds. It is a handy tool to have on hand however you like to use it and can be very tempting to use once it becomes part of your toolbar
Annabel Semedo
Mar 92 min read


A storytelling and illustration workshop for creative inspiration
A great way to spend an hour on (yet another) rainy day in super drenched Sydney was by going to a local storytelling and illustration...
Annabel Semedo
Aug 22, 20251 min read


The art of storytelling for creating human connection in action...
Last weekend, my family and I visited the Art Gallery of NSW to see the Archibald (and Young Archibald) Exhibition; a vibrant sea of...
Annabel Semedo
Aug 15, 20251 min read
Can Artificial Intelligence replace the art of Copywriting and Storytelling in Brand Marketing & Communications?
Artificial Intelligence (AI) is the bittersweet buzz word being thrown around a LOT these days and is promising salvation to all our...
Annabel Semedo
Jun 18, 20252 min read
7 Surprising Reasons You Should Engage a Pro Copywriter and Storyteller for Your Brand...
In today's fast-paced and crowded marketplace, the words you use can significantly impact your brand's success. Hiring a professional...
Annabel Semedo
Jun 18, 20253 min read
bottom of page