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NPS 'Be MedicineWise' campaign
Project type
National Marketing Campaign
Role
Lead Internal Communications Adviser
Location
Australia-wide
Managed all internal communications for the national ‘Be medicinewise’ campaign, launching the event with a morning tea, distributing information kits and WHY? Be medicinewise T-shirts to all 150 staff and Board, creating intranet pages and providing regular updates about how staff could get involved.
Following the internal launch of Be Medicinewise Week, it sparked a national conversation on the safe and wise use of medicines. The campaign reached 5 million Australians and was featured on Channel 7, TMS, radio and included brand ambassador, Mel Doyle. Following its success, the campaign ran annually.
Engagement in all staff meetings increased significantly between 2010 and 2011 and the average no. of unique visitors daily to the intranet was 74.5% between Jul 2011 and Dec/Jan 2012.
