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MY STORY
The founder of The Artful Storyteller, Annabel Semedo is a Brand Strategist and Content Creator with over 15 years' experience in building strong and reputable brands. She does this by creating insightful strategies, compelling narratives and award-winning campaigns and events that deeply connect with audiences and inspire action for maximum impact and ROI.
With a breadth of experience across Corporate, Not-For-Profit and Government, she has worked in Financial, Professional and Environmental Services and Healthcare. Her ongoing success is attributed to her superior English grammar, attention to detail and storytelling abilities; crafting any business idea - no matter how bland - into a creative, authentic and 100% accurate content masterpiece that demands its audience's attention, engages them and motivates them to take action. Her secret ingredient is her high emotional intelligence or EQ and in-depth understanding of her audience for winning both hearts and minds.
As a young girl, Annabel always loved telling a good story and is truly passionate about creating meaningful connections with people and enriching experiences through the power of evidence-based insights, impactful storytelling and shared-value partnerships - her specialties. This is what led her to a career in Marketing and Communications with a Bachelors Degree from the renowned Charles Sturt University, Bathurst.
Having worked and volunteered across multiple industries and sectors for large and small to medium enterprises - both in-house and agencies - Annabel has an extensive network of valuable media contacts and C-suite executives across Australia.
Specialties: Strategic Internal and External Communications, Brand Marketing, Copywriting, Digital and Social Media Marketing, Corporate Partnerships, Event Management, Stakeholder Engagement and Relationship Management, Public Affairs/Media Relations and Reputation Management, and Advertising.
Good storytelling is an art. It evokes emotion and inspires action.
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SERVICES
We provide a range of services depending on your business needs. These may include either one or all of the following*:
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Brand strategy including the development of your Customer Value Proposition (CVP), Tone of Voice (ToV) and Brand Guidelines.
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Communications and Content Strategy including Content Calendars and Communication Plans with recommended communication tactics and channels to effectively reach all your target audiences and achieve your business and communication objectives.
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Copywriting (long-form and short-form) and Content Development for printed materials, brochures, eDMs, DMs, websites, and/or your social media sites.
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AI fact-checking, editing and proofreading your content.
If you have the time and skills to write your own content but need a meticulous eye to review and revise your work to ensure it's 100% accurate (protecting your brand's reputation) before it's published.
* Package rates may apply if multiple services are required during the initial consultation.
AI fact-checking, Editing and Proofreading
Brand, Communications and Content Strategy
Copywriting and Content Development
MY CLIENTS & COMPANIES I'VE WORKED FOR
AWARDS
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CONTACT
(+61) 424 254 485
Contact me by filling in the form below and I will get back to you ASAP, or feel free to give me a call to discuss how we can craft your story for success.